Australian Web Awards

Get by 20 September

Time is running out to use your priority allocation to register Direct registration without the .com is the biggest evolution of the Australian domain name space in nearly 30 years. 

There is less than a month to go to the biggest change to the Australian internet and domain industry since its launch around 30 years ago. Over the last five months, many companies have taken advantage of their priority opportunity to register a .au direct domain name that matches their existing domain names ending in .au.

Launched on 24 March 2022, .au direct is Australia’s newest namespace. It enables Australian businesses, organisations and individuals to register new, shorter domain names directly before the .au (e.g. and create a distinctly Australian digital presence.

The threat of another company owning will spark many to use their priority application to register before the cut off. 

More than 200,000 Australians have already taken advantage of the new namespace by registering a .au direct domain name. The number of .au domain names has increased to 3.6 million this year. The .au namespace is thriving and with the advent of so many names becoming available (those not registered), the namespace is set for a further increase. 


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