How many reviews do I need for my products?
18 May 2023
Let’s just cut to the chase: reviews are important. But how important?
Super important. Our recent survey of more than 6,500 online shoppers found that 99.9% read reviews at least sometimes; 57% do so when shopping in brick-and-mortar stores.
he power of reviews (see what we just did there?) is abundantly clear. By now, the majority of brands and retailers recognize the value of this content – and have started to collect and display reviews. Those that do are rewarded with more traffic, more conversion and sales, and a load of insights to improve products and customer experiences.
But one of the most common questions we get is, “How many reviews do I need?”
The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!