Australian Web Awards

How many reviews do I need for my products?

Let’s just cut to the chase: reviews are important. But how important? 

Super important. Our recent survey of more than 6,500 online shoppers found that 99.9% read reviews at least sometimes; 57% do so when shopping in brick-and-mortar stores.

he power of reviews (see what we just did there?) is abundantly clear. By now, the majority of brands and retailers recognize the value of this content – and have started to collect and display reviews. Those that do are rewarded with more traffic, more conversion and sales, and a load of insights to improve products and customer experiences. 

But one of the most common questions we get is, “How many reviews do I need?”

The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!

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